Soar

Summary: A fully costed out strategy and plan to achieve your commercial objectives:

• KPIs
• Timeframe
• Budget

The package includes:

• An initial discovery meeting to get some of your information but also go through the list of what Performist will be needing: product, distribution, pricing, objectives, buyer profiles, Google analytics, conversion ratios and similar.
• Professional quantitative proprietary research
• Meeting to go over the structure of the survey, questions, distribution and collection of information.
• Meeting to go over the information and agree on deliverables, next steps.
• There will be a separate meeting to go over the findings of the quantitative research.
• As many meetings as you deem necessary to achieve your goals.

Fully fleshed out strategy & plan:

• Desk research integrated with any proprietary or 1st party research on buyers and customer segments.
• Competitive set: positioning, advertising claims, price point
• Proprietary research insights and their application to the strategy and plans.
• Actions needed to improve targeting and segmentation including vendors and cost estimates to achieve these.
• SWOT analysis if it can be established from verifiable, documented sources (e.g., product reviews, google ratings, etc.) and not from opinions
• Market environment, short term trends that will affect the commercialization of the product
• Media strategy – this may include non-digital media. There will be a detailed description of the media channels as well as estimated costs.
• Creative strategy – but no finished pieces.
• Other communication strategies: influencers, native/content marketing, B2B efforts, PR efforts, promotions.
• Basically, everything that touches the customer.
• Timetable.
• Implementation plan.

After the plan:

• Presentation to you to get feedback, any changes, final recommendations
• Presentation to your team once we have the revised final recommendation
• Available to your team for up to 2 weeks after the final presentation for help in implementation or other consultation.

Note: If we come onboard as your agency within 2 months of finalizing the project, we will refund 50% of the fee.