Do you really know where your clicks are coming from?
Photographer steps inside Vietnam’s shadowy ‘click farms’. Why Total Performance makes more sense than ever before
😱 A scary situation 💪 Our solution to the problem
😮 This is scary:
Last year, the British photographer Jack Latham spent a month in the capital Hanoi documenting some of the shadowy enterprises that help clients artificially boost online traffic and social media engagement in the hope of manipulating algorithms and user perceptions.
These “click farms” now number into the thousands across Asia and look and feel like tech startups, often with hundreds of phones and computers. “It only takes one person to control large amounts of phones,” Latham said. “One person can very quickly (do the work of) 10,000. It’s both solitary and crowded.”
😱 Scared yet? 😱Concerned? ☝️You should be.
✌️Total Performance makes sense... now more than ever💪
There are five elements that affect outcomes
1️⃣ Your definition of the outcome you are seeking. Whether it is an appointment, a call, a download, the better you define that outcome, the better the next four steps work.
2️⃣ Your targeting or segmentation – not only in terms of it being data driven in their definition, but addressable with your advertising.
3️⃣ Your communication channel also known as “media” – where and when you deliver your message to your individual audiences has a huge effect on the results.
4️⃣ Your message, also known as “creative” – Your message is just about the only thing that drives outcomes. The wrong message is going to bomb. A mediocre message will deliver a mediocre result.
5️⃣ Your analytics suite, which should include a real attribution model, one that can include ALL the actions you’ve taken and track what really drove the business.
If we started to describe all the different ways in which Performist addresses these five factors, this would not be a post… it would be a full-fledged presentation. Which we are not reluctant to make at all. So, if you’d like to receive a customized no-time-limit, no-pressure consultation, click here 📶
