Seven Elements for Great Marketing – Media

There are seven elements you need to make your marketing really work.

Fourth, develop a media or channel strategy before you create the message.

It’s important to develop your media strategy before you create the messaging for several reasons

1. First, because you need to create the right format. Television, digital, influencers, reels… they all have different formats and compliance requirements.
2. Second, it’s important to also understand the tech and offers you’ll be using for each medium. This is where you decide if you’ll use QR codes, or offer a white paper to download, etc.
   Also, for example, you can choose Dynamic Creative Optimization, but, for that, you will have needed to create a media plan with programmatic advertising. So it’s all a full circle.
3. But, third, and most importantly, you want to adequate the message to the channel you will be using to reach each specific segment. So, for example, if you are reaching “Young people, 18-24, who are into electronic music”, you will want to use messages that deliver on their liking of electronic music.

And, for that you need the media or channel strategy.

At Performist we focus on Total Performance. Visit us or scan the QR code you see for three things:

• One, a no-pressure professional but friendly call.
• Two, once we sign up, a free professional quantitative customer research.
• Finally, a real attribution model.

Thanks, and watch the rest of the videos for more details…