Seven Elements for Great Marketing – Team
When we say “good data” we mean accurate, representative and meaningful data. That is data that measures something important and with a large base.
Seven Elements for Great Marketing – Analysis
When we say “good data” we mean accurate, representative and meaningful data. That is data that measures something important and with a large base.
Seven Elements for Great Marketing – Creative
Fifth, create a series of impactful, persuasive messages that drive your customers to whatever action you want them to take.
Seven Elements for Great Marketing – Media
Fourth, develop a media or channel strategy before you create the message.
Seven Elements for Great Marketing – Segmentation
Proper segmentation allows us to deliver more accurate media and more persuasive messages because both can be highly customized. And that will improve your conversion.
Seven Elements for Great Marketing – Customer Research
The second thing you need is to understand how your customers make decisions.
Performist Seven Elements for Great Marketing – The Strategy
The first thing you need to build a strategy is goals. My favorite question is “what happens at the end of the money?”. It forces you to think of measurable goals and budgets. You need to define this in sales, share of market, margin or any other way which you can track.
Performist Seven Elements for Great Marketing – Introduction
Without falling into the pontification trap, marketing is really complex and is getting more complex by the minute. Moreover, as cookies are eliminated and privacy laws are strengthened, marketing will get harder and more expensive.
Is the future of media handholding?
Think for a moment about what being a client used to mean: control. After all, it was your brand and your money. So, you as a client controlled everything: packaging, pricing, distribution, advertising, media, promotions and more.
The future of media is segmentation
I’m not going to go into some boring summary of the many changes that technology has accelerated or into some boring self-centered account of some of the projects I’ve been involved in. Nope. Let’s look forward.
