Seven Elements for Great Marketing – Segmentation
There are seven elements you need to make your marketing really work.
Third, you need to understand how your customers fit into different groups.
Segmentation is the future of marketing.
Proper segmentation allows us to deliver more accurate media and more persuasive messages because both can be highly customized. And that will improve your conversion.
The best segments are all data-driven and are defined by four factors.
- Age, gender, education, and similar.
- Their beliefs and opinions.
- Especially in media.
- Product consumption.
How do you know if your segmentation is good? Three factors.
- First, are the groups very similar internally but very different from others? That’s important because you want to be able to create messages that are very effective and the only way to do this is to tailor them to each mini-audience.
- Are the groups big enough to affect your sales? It’s all relative, of course. But, if a group is big enough to move your sales by just converting 3% to 5%, that’s a great group.
- Finally, are the groups addressable by your media and messages? If you can’t reach each group individually, your highly-targeted, very individual advertising will be seen by the wrong people all the time and you’ll waste money.
At Performist we focus on Total Performance. Visit us or scan the QR code you see for three things:
- One, a no-pressure professional but friendly call.
- Two, once we sign up, a free professional quantitative customer research.
- Finally, a real attribution model.
Thanks, and watch the rest of the videos for more details…
