Performist Seven Elements for Great Marketing – Introduction

The 7 things you need for your marketing to really work.

Without falling into the pontification trap, marketing is really complex and is getting more complex by the minute. Moreover, as cookies are eliminated and privacy laws are strengthened, marketing will get harder and more expensive.

So, let’s talk about the seven elements that you need to make your marketing really work both effectively and efficiently.

• First, you need a real strategy. Not a “feel good” strategy. A real, honest to goodness strategy.
• Second, you need to understand how your customers make decisions.
• Third, you need to understand how your customers fit into different groups.
• Fourth, develop a media or channel strategy before you create the message.
• Fifth, create a series of impactful, persuasive messages that drive your customers to whatever action you want them to take.
• Sixth, you need to analyze good data to see what is working, what is not and what might work.
• Finally, you need a great team to put the entire plan in motion and see it through.

At Performist we will deliver all this and more.

Our little commercial: visit us or scan the QR code you see for three things:

• One, a no-pressure professional but friendly call.
• Two, once we sign up, a free, professional quantitative customer research.
• Finally, a real attribution model.

Thanks, and watch the rest of the videos for more details…